Universal Access
| Type | Popular Periodical |
Trade Publication |
Academic Journals |
| Example |
Journal of Civil Engineering and Management
|
||
|
Author |
Journalist or specialist |
Someone working in the field or a journalist who specializes in reporting in a field |
Researcher or expert in the field |
|
Audience |
General Public |
People working in the Field |
Researchers, scholars, experts with credentials |
|
Purpose |
To entertain or inform |
To inform through practical information for professionals working in a field |
To notify and explain specific often original research |
|
Appearance |
Glossy with advertisements for a general audience |
Semi-Glossy with advertisements for professionals in a particular field |
Long articles. Often include charts, graphs, and statistics. Little or no advertising. |
|
References |
Rare. Perhaps links |
Occasional. One or two citations |
Extensive citations |
