Marketing: Recommended

This guide has been created to highlight resources most commonly used by those researching marketing including such areas as: consumer behavior, branding, advertisement creation and evaluation, consumer relations, and business communication.

About marketing at Virginia Tech

Those interested in the marketing of products within a specific industry should also use the databases focused on that individual industry.

Overview for marketing

Recommended online resources

Business Librarian

Ellen  Krupar's picture
Ellen Krupar
Contact:
3073 Pamplin Hall
540-231-4863

Ask a Librarian

Interlibrary Loan Services

All current Virginia Tech students, faculty, and staff, regardless of your location, may request through ILLiad for materials:

  • not owned by Virginia Tech (books, articles from journals and conference proceedings, book chapters, standards, and technical papers)
  • owned by Virginia Tech but are unavailable for use (print books)
  • owned by Virginia Tech and available in print (scans of articles from journals and conference proceedings, book chapters, standards, and technical papers)

We ship requests via UPS to users outside the immediate Blacksburg area (Montgomery, Giles and Pulaski counties).

Articles, book chapters, and many technical papers are delivered in PDF format to your ILLiad account.  Occasionally, due to copyright restrictions, a paper copy of an article or standard are sent to the mailing address listed on your account.