Marketing: Recommended
This guide has been created to highlight resources most commonly used by those researching marketing including such areas as: consumer behavior, branding, advertisement creation and evaluation, consumer relations, and business communication.
About marketing at Virginia Tech
Those interested in the marketing of products within a specific industry should also use the databases focused on that individual industry.
Overview for marketing
- IBISWorldIBISWorld provides 3 types of business reports: Industry Market Research: Reports (PDF) on over 700 US industries arranged by 5-digit NAICS code, typically 25-50 pages in length with executive summaries, updated regularly; Business Environment: Data and analysis (PDF and Word) on 200+ economic and demographic statistics, around 300 key business environment indicators; and Specialized Industry Reports of over 600 titles also arranged by NAICS code that contain the same chapters and format as the Core US Industry Reports, but encompass niche and emerging industries with a focus on technology, healthcare, consumer goods, and other fast-growing sectors.
Recommended online resources
- Mintel Oxygen AcademicMintel offers over 900 market research reports focused on the broad categories of: Beauty and Personal, Drink, Electronics, European Retail Intelligence, Food and Foodservice, Health and Medical, Health and Wellness, Household, Lifestyles, Retailing and Travel. The reports can be searched for product, brand name or keyword. You can incorporate trends and forecasts, including a five-year forecast, brand share, category trends, and consumer attitudes and behaviors.
- IBISWorldIBISWorld provides 3 types of business reports: Industry Market Research: Reports (PDF) on over 700 US industries arranged by 5-digit NAICS code, typically 25-50 pages in length with executive summaries, updated regularly; Business Environment: Data and analysis (PDF and Word) on 200+ economic and demographic statistics, around 300 key business environment indicators; and Specialized Industry Reports of over 600 titles also arranged by NAICS code that contain the same chapters and format as the Core US Industry Reports, but encompass niche and emerging industries with a focus on technology, healthcare, consumer goods, and other fast-growing sectors.
- MarketResearch.comMarketResearch.com provides market intelligence reports on consumer demographics, market size and growth trends, industry forces and structure, product trends, competitive environment analysis, and company profiles.
- Business Source Complete from EBSCOhostBusiness Source Complete is a citation, abstracts, and full-text database that indexes journals; books; financial data; reference works; conference proceedings; company, industry, investment, marketing, and country reports; SWOT analyses; and case studies. Full text is provides as HTML and PDF. You can limit to peer-reviewed sources. 1886-present; most content is 1980s-present.
- ProQuest One BusinessProQuest One Business combines multiple ProQuest business information databases to a total of more than 130 million documents. It contains more than 2,400 journals and magazines, several hundred news sources, thousands of ebooks and videos, and hundreds of thousands of reports from renowned publishiers such as J.P. Morgan, Economist Intelligence Unit, Oxford Economics, Hoovers, and others. ProQuest One Business indexes citations, abstracts, and full text news articles, market and SWOT analyses, industry reports, country reports, downloadable data sets, dissertations, business cases, working papers, annual reports from North American companies, and company profiles and histories.
- FactivaFactiva provides full-text news articles and business/industry information from newswires, newspapers, business and industry magazines, television and radio transcripts, financial reports, and photos from news services. Most content is HTML, though other formats are available for export. News sources 1979-present; financial data 1960s-present.
- European Retail Intelligence from MintelMintel provides monthly reports on various retail sectors in Europe. Reports available as PDFs and spreadsheets. 2014-present.
- Plunkett Research OnlinePlunkett Research provides market research, industry analysis, glossaries, and company profiles in HTML and PDF, plus industry statistics in spreadsheet formats and overview videos. Each industry's data is organized in unique, easy-to-use tools. Sample industries include: apparel, automotive, biotechnology, e-commerce, green technology, real estate, hospitality and sports. 1997-present.
- S&P Global NetAdvantageS&P NetAdvantage is an online database that provides information on companies, industries, the stock market, and the economy. It includes data on both public and private companies, as well as Standard & Poor's publications on investing and financial markets.
- Reference SolutionsReference Solutions, formerly ReferenceUSA, provides reports on business, jobs, and consumers in the US. It incorporates directory information for 14 million businesses, including private companies, nonprofit organizations, and some government offices. It also includes information on closed businesses.
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